• Clear and logical navigation
• Fast loading times
• Mobile responsiveness
• Accessibility for all users

Visual Design Principles

While functionality is crucial, the visual aspect of web design shouldn't be overlooked. Here are some principles to keep in mind:

1. Color theory: Choose a harmonious color palette that reflects your brand.
2. Typography: Select fonts that are both readable and stylish.
3. Layout: Use white space effectively to create a clean, uncluttered look.
4. Consistency: Maintain a consistent style throughout your website.

Remember, great web design is about finding the perfect balance between form and function. It's an art that requires creativity, technical skill, and a deep understanding of user needs.